Branding and positioning

Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning

01

Brand Platform

We develop Corporate Branding platforms that define the company’s position, integrate relevant strategies and activities, and communicate the platform with operational tools such as purpose, mission statements, Brand Pyramid, core narrative, taglines, and brand universe. We also develop the necessary plans for activating and communicating the brand to employees, customers, and society.

02

Stakeholder Management

The demands for sustainability, together with new media types and forms of dialogue, have raised the requirement that companies listen to their stakeholders and learn from them, rather than representing all the answers themselves. We provide stakeholder analyses, mapping and prioritization, involvement and activation – and of course compliance and the necessary data security.

03

Management Communication

Good management communication permeates good companies. It is about how we interact, write to each other, speak to each other, hold meetings, and collaborate with both internal and external stakeholders.

Substantia advises both larger management teams and individuals on, among other things, strategy and change communication, personal presentation skills, media training, choice of media and channels.

04

Corporate PR

All businesses and organizations possess knowledge. Knowledge in the form of news, insights, opinions, trends, figures, facts about the business and its results, people, know-how. Knowledge that in most cases deserves to be shared. Internally and externally – through the right channels. Substantia helps to find the relevant stories.

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See relevant branding projects

01 EWII

EWII

EWII has allocated one billion DKK for a large fiber deployment project in Vejle. With a focus on internal and external communication, the various stakeholders have been able to build stronger relationships.

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02 Capio Private Hospital

Capio Private Hospital

Capio is a versatile private hospital with a wide range of medical specialties represented. The development of targeted activities contributed to strengthening Capio’s position as a trusted partner for the healthcare sector in Denmark.

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03 Inpay

Inpay

The Danish fintech company Inpay offers fast, secure, and cost-effective cross-border payments. Inpay aimed to be a strong and relevant partner for NGOs involved in cross-border money transfers to hard-to-reach places.

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04 Zirq Solutions

Zirq Solutions

Zirq Solutions, owned by Norsk Gjenvinning Norge, offers services that reduce the carbon footprint for customers who possess waste. One of Norsk Gjenvinning Norge’s strategic goals was to achieve a stronger presence in the Danish, Swedish, and English markets.

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05 Holbøll

Holbøll

Since its foundation in 1947, Holbøll has been on a long journey. With a new basic narrative, the course is set for the future – with respect for and a tribute to the past.

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06 KPMG

KPMG

A new position will contribute to the company’s efforts to strengthen their presence in the Danish market and also aims to enhance KPMG’s reputation among key stakeholders.

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07 Plesner

Plesner

Plesner is one of the country’s leading law firms. A communication strategy aimed at supporting the firm’s business strategy aimed to strengthen Plesner’s already strong position and reputation.

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08 Danish Association of Architectural Firms

Danish Association of Architectural Firms

With a new industry strategy, the Danish Association of Architectural Firms (Danske Ark) has clarified their ambitions by embracing the professional characteristics and the political and market competences that the profession of architect contains.

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09 Atrium

Atrium

In recent years, Atrium has undergone a significant transformation as a training and networking provider – and the next step in this transformation is to solidify Atrium’s position as a leading provider of life science training offerings and networks.

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10 Slagelse Business Center

Slagelse Business Center

Slagelse Business Center and Business Council have initiated an ambitious process with the aim of creating a long-term vision for the business community. An ongoing communication effort helped ensure awareness of the business vision.

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Our competences

At Substantia, it is the purpose and the idea that drive the strategy. When we have the two in place – the purpose and the idea – we use the same tools that skilled people have used for centuries. Focused thinking. Good writing. Cooperation and hard work. It usually works.

Interested in hearing more about our branding and positioning services?

Contact Louise to hear more
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