Branding and positioning

Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning Branding and positioning

01

Brand Platform

We develop Corporate Branding platforms that define the company’s position, integrate relevant strategies and activities, and communicate the platform with operational tools such as purpose, mission statements, Brand Pyramid, core narrative, taglines, and brand universe. We also develop the necessary plans for activating and communicating the brand to employees, customers, and society.

02

Stakeholder Management

The demands for sustainability, together with new media types and forms of dialogue, have raised the requirement that companies listen to their stakeholders and learn from them, rather than representing all the answers themselves. We provide stakeholder analyses, mapping and prioritization, involvement and activation – and of course compliance and the necessary data security.

03

Management Communication

Good management communication permeates good companies. It is about how we interact, write to each other, speak to each other, hold meetings, and collaborate with both internal and external stakeholders.

Substantia advises both larger management teams and individuals on, among other things, strategy and change communication, personal presentation skills, media training, choice of media and channels.

04

Corporate PR

All businesses and organizations possess knowledge. Knowledge in the form of news, insights, opinions, trends, figures, facts about the business and its results, people, know-how. Knowledge that in most cases deserves to be shared. Internally and externally – through the right channels. Substantia helps to find the relevant stories.

projects projects projects projects projects projects projects projects projects projects projects projects projects projects projects

See relevant branding projects

01 Jeudan

Jeudan

Jeudan identified a need to clarify the company’s ambitions for their sustainability strategy, where a larger three-digit million amount was allocated to promote the company’s social responsibility.

Læs mere
Læs mere
02 Zirq Solutions

Zirq Solutions

Zirq Solutions, owned by Norsk Gjenvinning Norge, offers services that reduce the carbon footprint for customers who possess waste. One of Norsk Gjenvinning Norge’s strategic goals was to achieve a stronger presence in the Danish, Swedish, and English markets.

Læs mere
Læs mere
03 Plesner

Plesner

Plesner is one of the country’s leading law firms. A communication strategy aimed at supporting the firm’s business strategy aimed to strengthen Plesner’s already strong position and reputation.

Læs mere
Læs mere
04 EWII

EWII

EWII has allocated one billion DKK for a large fiber deployment project in Vejle. With a focus on internal and external communication, the various stakeholders have been able to build stronger relationships.

Læs mere
Læs mere
05 Holbøll

Holbøll

Since its foundation in 1947, Holbøll has been on a long journey. With a new basic narrative, the course is set for the future – with respect for and a tribute to the past.

Læs mere
Læs mere
06 KPMG

KPMG

A new position will contribute to the company’s efforts to strengthen their presence in the Danish market and also aims to enhance KPMG’s reputation among key stakeholders.

Læs mere
Læs mere
07 Designmuseum Danmark

Designmuseum Danmark

After a two-year historic renovation, Designmuseum Danmark finally opened its doors again in the summer of 2022. With a PR initiative, these messages were clarified so that the external communication made a significant impression with the news of the reopening.

Læs mere
Læs mere
08 Climate partnership for aviation

Climate partnership for aviation

As part of the industry association’s many efforts, Dansk Luftfart wanted to strengthen the Danish public’s knowledge about the aviation industry’s green transformation.

Læs mere
Læs mere
09 Terma

Terma

With a strengthened basic narrative that frames the company’s purpose, a clear direction was set for Terma’scommunication and stakeholder relationships.

Læs mere
Læs mere
10 The Danish Property Federation

The Danish Property Federation

Through a new communication strategy, the Danish Property Federation can now take the lead as a co-developer of sustainable and attractive housing, workplaces and urban spaces.

Læs mere
Læs mere

Our competences

At Substantia, it is the purpose and the idea that drive the strategy. When we have the two in place – the purpose and the idea – we use the same tools that skilled people have used for centuries. Focused thinking. Good writing. Cooperation and hard work. It usually works.

Meet our specialists

Louise Helstrup Guldager

Læs mere

Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager
Louise Helstrup Guldager
Louise Helstrup Guldager is a Partner and Director of PR & Crisis Management at Substantia. She has worked with PR, media, strategic communication, and crisis communication on both sides of the table for 17 years – the last 4 years at Substantia. Louise advises and trains CEOs, board members, and leaders in the private and public sectors on building and safeguarding their reputations.
Paulina Wata Rosenquist

Læs mere

Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist Paulina Wata Rosenquist
Paulina Wata Rosenquist
Paulina Wata Rosenquist is a partner and Director of Operations at Substantia. She has over 10 years of experience in the communications industry from both the private and public sectors – most recently as PR and Communications Manager for one of the country's major construction conglomerates.
Jarl Christian Axel Hansen

Læs mere

Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen Jarl Christian Axel Hansen
Jarl Christian Axel Hansen
Jarl Axel is the Design Advisor at Substantia. He is an award-winning designer & art director with 15 years of experience with creative visual communication, strategic concept development and execution across platforms.

Interested in hearing more about our branding and positioning services?

Contact Louise to hear more
Contact
Contact