Campaigns

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01

Strategy and concept

If you need a campaign that is just about attention, it’s not us. But if you have a complex matter, a product or a service that requires communication and interaction with the corporate brand and strategy, we have experience in creating results that can be felt.

02

Informational, branding and recruitment campaigns

Substantia drive and execute campaigns that make a difference for businesses, organizations, and society. Information campaigns that influence behavior and lifestyle. Branding campaigns that position organizations and companies. Attitude campaigns that set the agenda for political organizations and NGOs. And recruitment campaigns that attract, for example, leaders, specialists, and key employees.

03

Digital efforts

If you want to move and engage people (and we do), it is not enough to simply be digital. The internet, search engines and social media are controlled by algorithms, but the way to create action still goes through the heart. And via the quirky, creative and surprising angle.

04

Film and sound

Film is an excellent medium for conveying exactly your story and vision via images and sound targeted to your recipient. We have the understanding to express any message on the individual media platform, so that you get the most out of your profile film, and we know that your company has its own narrative, which must be the center.

05

Corporate film

Substantia develops and produces films that create connections – with customers, partners, and employees. With a corporate film, you can share the good stories about what your company stands for and the difference you make in the world and for your customers.

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See relevant campaign projects

01 Climate partnership for aviation

Climate partnership for aviation

As part of the industry association’s many efforts, Dansk Luftfart wanted to strengthen the Danish public’s knowledge about the aviation industry’s green transformation.

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02 The Danish Cancer Society

The Danish Cancer Society

Through a campaign and information initiative, increased clarity was created about the HPV vaccine, with the aim of ensuring high vaccination adherence among all social groups.

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03 TjekDet

TjekDet

TjekDet aimed to equip young people to navigate constructively and more safely in an information landscape with misinformation, disinformation, and malinformation through a targeted campaign.

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04 Naturkraft

Naturkraft

Naturkraft is an experience park near Ringkøbing, where you can get up close to the nature of Western Jutland and the forces that have shaped the landscape over thousands of years and the people who live there. Leading up to the opening of the park in 2020, a strategic communication initiative focused on the opening and Naturkraft’s identity as a catalyst for the green transition.

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05 Grundfos – Safe Water

Grundfos – Safe Water

An international digital campaign raised awareness of the important work being done by individuals, businesses, NGOs, governments and local communities to ensure water for everyone.

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Our competences

Our advisors are a team of experienced professionals who have seen it all. They have worked for Danish and global companies, politically, commercially, and have been in management positions in the sectors we specialize in: Infrastructure, Energy, Pharma, Professional Services, and the Public Sector.

Meet our specialists

Peter Goll

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Peter Goll
Peter Goll is Managing Director & Partner at Substantia. Peter has 25 years of experience as a communications advisor and 20 years of experience as a leader with commercial responsibility, including roles such as Communications Director at Copenhagen Airport.
Paulina Wata Rosenquist

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Paulina Wata Rosenquist
Paulina Wata Rosenquist is a partner and Director of Operations at Substantia. She has over 10 years of experience in the communications industry from both the private and public sectors – most recently as PR and Communications Manager for one of the country's major construction conglomerates.
Louise Helstrup Guldager

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Louise Helstrup Guldager
Louise Helstrup Guldager is a Partner and Director of PR & Crisis Management at Substantia. She has worked with PR, media, strategic communication, and crisis communication on both sides of the table for 17 years – the last 4 years at Substantia. Louise advises and trains CEOs, board members, and leaders in the private and public sectors on building and safeguarding their reputations.

Interested in hearing more about our campaigns services

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