TIER

In a city like Copenhagen, with a world-leading commitment and investment level in green transportation options, the demand for micromobility – and the ability to move freely, quickly, safely, comfortably, and sustainably from A to B – can only grow. This will increasingly be a crucial reason why people choose to live in, work in, or visit the cities of tomorrow. TIER provides an alternative mode of transportation to residents in over 20 European cities – including Copenhagen – with its green scooters.

Substantia have assisted TIER with advice and sparring across disciplines such as media relations, positioning, press handling, and strategic PA advice. The focus has been on a proactive approach to positioning TIER in Danish media.

In collaboration with the host cities, TIER works to ensure that the scooters and the companies behind them serve the interests of both citizens and visitors, while also ensuring fair business conditions for the companies providing the new micromobility solutions. Sensible use of the green scooters means less car traffic and more people on green, alternative means of transport.