It is a widespread notion in the communication world that creativity can live without strong strategies.

but the good campaigns are based on strong strategies and concepts based on substance. First, we clarify the purpose and the desired effect. Next, we define the position, target groups and the necessary knowledge. Then we develop the concept, narrative, messages – and finally we execute. And we follow up and adjust continuously.

We ensure the right strategy, the sharp idea and the involvement of all the parties and stakeholders who have the necessary knowledge. We also ensure professional project management and the interaction required for efficiency across disciplines and channels.