CTGlobal

CTGlobal is a leading consulting and development company with a focus on cloud services, data and cyber security. Part of CTGlobal’s mission is to drive the transition of IT from what is often considered a necessary bottom line consisting of hardware and software maintained by a group of specialists for the top line and a critical component of cyber security and success. The requirement was to tell the story of how CTGlobal and the company’s many international customers succeeded with a view to create increased awareness among stakeholders and potential new talents.

Based on a close collaboration with the company’s managers and a number of key stakeholders at CTGlobal, Substantia has developed a communication and PR plan, and has subsequently implemented a number of selected PR initiatives.

The strategic PR initiative was about preparing and placing stories angled towards current topics within a determined timeframe. The result consisted of a number of mentions in strategically selected media outlets, including both print and digital media platforms.