Who we are

We focus on the sectors and industries in which we ourselves are specialists: Infrastructure, life science and pharma, tech, finance, and professional services.

Kommunikationsbureauet Substantia

From strategy to solution

The modern world is hectic. Society’s most important decision-makers in businesses and politics struggle to find time even for the most crucial matters. The media operates 24/7. There’s always something urgent happening. But what about reflection? What about focusing on the solution, that addresses the fundamental challenge? Or the opportunities, that can be glimpsed, but are not yet clear—how do we seize them?

Topleaders must constantly make decisions about opportunities and reduse risks, while politicians and officials must execute at a pace, that makes it difficult to analyze the deep impacts before the next problems arise. Insights are accused of becoming outdated, before solutions even take shape.

So, who thinks deeply, generates ideas across —and how do we identify the world’s great opportunities amid all the crises?

Substantia builds bridges. From strategy to solution—with a consistent focus on substance. We bring different stakeholders and expertise together to shape a path that no one can find alone. When the financial interests of businesses collide with the broader community, when gears grind and fail to engage, we help find shared solutions.

We understand businesses operations, leaders room to maneuver, organizations’ driving force, the logic of media, and society’s political processes. We possess profound experience from the industries, we work in, because we  that attitude, that we have to understand the substance, before we can contribute with real value creation. As communication specialists, we excel in language, design, media dialogue, and stakeholder engagement—this is our core expertise. Value creation occurs, when we act as intermediaries between actors, experts, and decision-makers.

In a modern world, time and reflection are scarce resources. That’s why we’re here. We have the time, you lack. And we want to invest it in you so we can create more winners, new ways, and greater value. And preferably, in a way that makes the world a slightly better place for those of us who desire a democratic, free, and sustainable future.

Competencies in our team

Peter Goll

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Peter Goll
Peter Goll is Managing Director & Partner at Substantia. Peter has 25 years of experience as a communications advisor and 20 years of experience as a leader with commercial responsibility, including roles such as Communications Director at Copenhagen Airport.
Louise Helstrup Guldager

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Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager Louise Helstrup Guldager
Louise Helstrup Guldager
Louise Helstrup Guldager is a Partner and Director of PR & Crisis Management at Substantia. She has worked with PR, media, strategic communication, and crisis communication on both sides of the table for 17 years – the last 4 years at Substantia. Louise advises and trains CEOs, board members, and leaders in the private and public sectors on building and safeguarding their reputations.
Paulina Wata Rosenquist

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Paulina Wata Rosenquist
Paulina Wata Rosenquist is a partner and Director of Operations at Substantia. She has over 10 years of experience in the communications industry from both the private and public sectors – most recently as PR and Communications Manager for one of the country's major construction conglomerates.
Frank Laybourn

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Frank Laybourn
Frank Laybourn is Public Affairs director at Substantia. Frank has extensive experience with public affairs, communication and agenda setting in both Denmark, Europe, the Middle East, and Africa.
Andreas Hjørnholm

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Andreas Hjørnholm
Andreas Hjørnholm is a Senior Advisor at Substantia. Andreas has over 15 years of experience in public affairs, crisis communication, and positioning in private companies and organizations.

Most recently as Nordic Director of Communication and Public Affairs at the airline Norwegian.
Mark Renouf

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Mark Renouf
Mark Renouf is an internationally experienced trusted advisor at Substantia, who assists with his expertise in-house. He contributes to building and protecting the reputation of organizations and handling the most challenging communication problems associated with this.
Jarl Christian Axel Hansen

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Jarl Christian Axel Hansen
Jarl Axel is the Design Advisor at Substantia. He is an award-winning designer & art director with 15 years of experience with creative visual communication, strategic concept development and execution across platforms.
Marcus Thorbøll

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Marcus Thorbøll
Marcus Thorbøll is a Consultant at Substantia. He works on projects that develop strategies, narratives, public relations, advocacy, and public affairs. Marcus has a master's degree in international marketing and management (IMM) from Copenhagen Business School.
Simbada Fetic

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Simbada Fetic
Simbada Fetic is a Consultant at Substantia. She works with projects within strategy development, public relations, and branding. Simbada has a bachelor’s degree in Communication from the Danish School of Media & Journalism.
Dorthe Vestergaard Olsen

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Dorthe Vestergaard Olsen
Dorthe Vestergaard Olsen is a junior consultant at Substantia, working on coordinating and leading various projects, particularly within positioning and PR for both small and large companies.
Linnea Marie Licht

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Linnea Marie Licht
Linnea Marie Licht works as a Junior Consultant at Substantia and coordinates and leads a variety of projects across different sectors such as pharma, professional service firms, and infrastructure.
Mads Helmuth Bøgild

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Mads Helmuth Bøgild
Mads Helmuth Bøgild is a project coordinator at Substantia and works on coordinating various projects, particularly in positioning and PR.
Cassandra Bork Rasmussen

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Cassandra Bork Rasmussen
Cassandra Bork works as a project coordinator at Substantia with research and the coordination of projects primarily within the fields of strategic communication, positioning and PR.
Ida Hove Sørensen

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Ida Hove Sørensen
Ida Hove Sørensen works as a project coordinator at Substantia on various projects within areas such as PR and strategy.
Emilie Sandstrøm

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Emilie Sandstrøm
Emilie Sandstrøm is the Office Assistant at Substantia. Her primary task is to take care of the company's practical functions and make everyday life easier for the rest of the team.
Ida Cronfeld

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Ida Cronfeld
Ida graduated from Denmark's Media and Journalism College and works as a project assistant at Substantia. Here she assists on projects within PR, strategic communication, campaigns and advocacy. Ida is in the process of completing her master's degree in Journalism from Aarhus Kommunikation.
Henrik Hansen

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Henrik Hansen
Henrik Hansen is the bookkeeper at Substantia. He has worked with accounting and finance for more than 30 years, including the first 10 years in the auditing industry.

Our international collaborations and memberships

Substantia is a part of FIPRA, an international network of independent firms that collaboratively address Public Affairs tasks on an international scale.

Furthermore, we have a close Nordic agency partnership with our Swedish partner, Hallvarsson & Halvarson, located in Stockholm, and our Norwegian partner First House in Oslo, which both are a part of our international network. Together we handle Nordic Public Affairs and PR assignments for our clients.

Be part of the team

We work for a wide range of exciting clients both in Denmark and abroad – and it’s always about substance. About finding the right solutions using communication tools: analysis, strategy, and execution. We work in teams and with a dedication to clear processes that strengthen our deliveries, guide the customer safely, and ensure crucial results.

At Substantia, you’ll have the opportunity to tackle substantial projects from the start – always with a team behind you. We offer training programs and joint training sessions. And we’re a community with plenty of social activities. We’re not overly concerned about your education, but you have one, preferably from a university or higher education institution. What matters is that you focus on business, politics, or media. We’re not all the same and embrace diversity. It only requires space and respect.

We don’t have any vacant positions at the moment, but get in touch if you feel that we can offer each other something – contact@substantia.dk.