Grundfos – Safe Water

Grundfos is a leader in water. The company brings drinking water to the smallest villages and up to the highest skyscrapers. It treats and removes waste water, cools and heats water. Unfortunately, today there are far too many communities – often in the poorest parts of the world – where access to safe water is a daily struggle or completely impossible. Safe Water is part of the Grundfos Group and focuses on “doing whatever it takes to get water to everyone.”

The solution consisted of a corporate storytelling platform that was developed on the basis of a process which, among other things, involved analysis, meetings and a series of workshops in close collaboration with selected key stakeholders. As part of the work, content was analysed and produced, and a storybook was developed with content, themes and stories, as well as a plan for execution.

Based on the strategic communication platform, an international digital campaign was created which raised awareness of the important work being done by individuals, companies, NGOs, governments and local communities to ensure water for everyone.