KAB

KAB leases and manages approx. 50,000 public housing units in the capital area. KAB wanted to map its reputation with the most important stakeholders in order to gain insight into where the organisation’s communication could be improved and create more value. Based on the insights from a reputation analysis, a basic narrative was developed that builds a bridge between the organisation’s vision and values.

The reputation analysis serves as the basis for the general positioning, communication and protection of interests going forward. The word reputation focuses on legitimacy, meaning the very fundamental part of the company’s reputation that must be in place to secure KAB a relevant place in the public sector at all.

The reputation analysis serves as the basis for the general positioning, communication and protection of interests going forward. The word reputation focuses on legitimacy, meaning the very fundamental part of the company’s reputation that must be in place to secure KAB a relevant place in the public sector at all.