Les Deux

Les Deux is a Danish designed fashion brand born with international roots. The name is French, the founders were from different continents and the ambitions were international from the beginning. What started with a simple white T-shirt is today a lifestyle brand in 23 different countries divided between 800 European stores. After recent years of professionalisation and restructuring, as well as future ambitions for growth, Les Deux has clarified its position and niche.

Les Deux has developed a basic narrative and strategy that will help carry the company into the future. With a focus on sustainability, ‘legacy’ and dedication, both the narrative and strategy grasp the present and the visions.

The basic narrative and strategy are internally anchored and guide the company’s activities. The two documents simultaneously serve as the starting point for external communication and embrace Lex Deux’s visions for the future.