LIEWOOD

With a strong design profile, where the Nordic design tradition and the demand for quality are key, LIEWOOD has been on a massive growth journey since its foundation. The number of employees has doubled in a few years, and as a recent recipient of the Gazelle award from the Royal Stock Exchange, the company’s desire to lay down a clear strategy for the future grew and to ensure the right media management on top of an extremely satisfactory result.

Substantia developed with LIEWOOD a business strategy and a strong brand house, consisting of a text universe for future channels and a brand book and film, which aimed to create direction and ensure meaning and traction visually and in writing – internally as well as externally.

The initiative paved the way for the company to be equipped in the future to pursue the dream of becoming Europe’s strongest lifestyle brand. LIEWOOD developed their brand in the media as trustworthy, credible and a leader in the market. In addition, Substantia continuously assisted with management advice, media training and press management on top of the media’s increased focus on transparency in connection with the growth journey.