Odgers Berndtson

Odgers Berndtson is behind the CEOx1DAY programme, which ensures that the right talents get the right jobs in the country’s largest and most successful companies. The concept builds a bridge between young talents and experienced CEOs, so that a special relationship is created with ample opportunity for competence development for both parties. You could say that the pyramid is being turned upside down. CEOx1DAY is a unique opportunity for top executives to gain insight into what drives the next generation. Insight that only the young talents themselves can give them.

Substantia has been on the journey as a permanent communication partner, and ensured precisely the right exposure for the programme. As part of the PR initiative, fixed and continuous activities were organised, content was analysed and produced, and strategic documents were developed for continuous shared knowledge. In brief: Content, themes and stories. Through leadership and analysis. PR and social media.

The initiative ensured the right exposure for the CEOx1DAY programme.