Schmidt Hammer Lassen

The Danish firm of architects, Schmidt Hammer Lassen, entered into a strategic partnership with American Perkins&Wills at the beginning of 2018. With a clear communication strategy, SHL ensures a unique position and clear value offer for clients, stakeholders and staff.

In short

Situation

The Danish firm of architects, Schmidt Hammer Lassen, entered into a strategic partnership with American Perkins&Wills at the beginning of 2018. By combining Perkins&Will’s design history with Schmidt Hammer Lassen’s Scandinavian architectural tradition, together the two companies will be able to set higher standards for cultural and public architecture to an even greater extent. Today, Schmidt Hammer Lassen has a unique advantage as the company establishes a local presence in both Denmark and the North American market.

Solution

The solution consisted of strategic communication consulting in the overall process – in relation to internal and external target groups and media.

Results

An overall communication strategy with primary key messages, message structure and plan for execution.

Description

Schmidt Hammer Lassen Architects, part of the global architecture and design firm, Perkins&Will, is one of Scandinavia’s most recognized and award-winning firm of architects. Founded in Aarhus, Denmark in 1986, the company provides skilled architectural services worldwide, with a distinguished track record as designers of international, high-profile architecture. The practice has extensive global experience in the design of libraries and other public and cultural landmark buildings. Its innovative, sustainable and democratic approach to architecture has attracted global attention and won more than 100 national and international awards.

Link to website: www.shl.dk

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