Unicon
With a strategic PR initiative, Unicon was able to lay the foundations for positioning itself as the most prominent sustainability player on the ready-mixed concrete market.
In short
Construction is changing. The construction industry is a traditional industry in decline, where sustainability and partnerships are the ‘New Normal’. Unicon A/S is Denmark’s leading producer and supplier of ready-mixed concrete. In that role, Unicon will contribute significantly with green solutions and initiatives for the construction industry in Denmark by establishing and taking a prominent sustainability position. With an investment from the Innovation Fund Denmark, which is led by the Danish Technological Institute, Unicon will continue to build on FUTURECEM™ cement, which provides up to a 30 percent lower CO2 footprint.
Unicon has a strong brand platform that permeates visions, ambitions, attitudes, attributes, values, benefits, strategic role and promise to the market. The solution consisted of a strategic PR initiative, which aimed to position Unicon as the most prominent sustainability player on the market for ready-mixed concrete.
The PR initiative helped create positioning in commercial, political and societal arenas through relevant exposure, partnerships and dialogue.
Description
Unicon A/S is Denmark’s leading producer and supplier of ready-mixed concrete for private and professional customers. Since its foundation in 1926, the company has built up significant technical expertise and a well-documented product range. With 33 concrete factories, Unicon is the only one that can deliver throughout the country.
Link to website: www.unicon.dk
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Contact person
Reach out to Louise if you are interested in hearing more about the project and how we can help you.
- Partner - Director of PR & Crisis Management
- Email: louise@substantia.dk
- Phone: +45 29 90 93 25