University College Copenhagen

All strategies require a cultural, organisational anchoring in order to succeed. In 2018-19, University College Copenhagen completed a merger and the new strategy ‘United for excellent teaching’. The strategy is supported by a number of cultural dimensions that ensure anchoring of the strategy. These cultural dimensions are identified through a series of workshops, where the strategy is ‘translated’ into concrete organisational culture.

University College Copenhagen has received advice over a longer period in an overall project containing three phases: An study of University College Copenhagen’s cultural DNA, a concrete ’employee journey’, where the strategy has to be experienced, understood and remembered by employees and managers, as well as the production of a number of action-oriented formats that can be used going forward and directly in University College Copenhagen’s everyday life.

The result consisted of a linguistic and visual ‘map’ which outlines the cultural landscape in the organisation and which, on a daily basis, the managers can use and reflect on.