Our clients are guaranteed high-quality analyses that provide qualified decision-making power to make strategic decisions. We provide concrete recommendations for the further management and communication of the company – which helps our clients achieve their strategic objectives. This reduces uncertainties, such as stakeholder support and expectations, while strengthening the company’s productivity and goal fulfillment. Concrete examples of cases include uncovering the position and role between stakeholders with different expectations, uncovering political cooperation abilities, expectations and value creation, uncovering knowledge and media relations, uncovering member perception, engagement and value creation, and many more.
Substantia assist in a number of strategic decisions with the analytical approach across sectors. Our analyses are based on recognized research in social science and economics. And our conclusions aim to improve our clients’ business. The approach to the task depends on the challenges of the client and the complexity of the strategic questions to be answered. Substantia offers both qualitative and quantitative analyses, with well-founded methods and a theoretical basis in the latest theory. Analysis is often an iterative process, where Substantia takes the lead with guidance on background knowledge and quality assurance from the client.
Brand perception analysis:
A company’s reputation is its license to operate; the reputation is the legitimacy that gives the company its right to exist, legally, morally, ethically in the eyes of the world. The brand is related to reputation and typically takes up the marketing industry as a company’s or product’s ‘personality’. But reputation is different. Legitimacy is central, that is, the most fundamental part of the organization’s reputation, which must be in place to ensure its survival. Reputation analysis considers the organization in light of legitimacy on a number of crucial parameters for the organization’s activity and relation to the outside world.
The company’s stakeholders are those who are affected by or can influence its activities and survival. They all have a perception of the company, which may be correct or fallible, true or false, but which affects the way stakeholders regulate, talk about, or buy from the company. Stakeholder analysis maps out the opportunity space for the company – politically, socially, in the market, etc. Changes in perception must then be adjusted management and communicatively through the tactical measures presented by the analysis.
A company’s value creation – for customers and owners – can be read in its brand. A prerequisite for the brand is knowledge of the company, municipality, member organization, NGO, etc. Companies and organizations all have special benchmarks that characterize the values and value creation provided for a range of stakeholders. In today’s media landscape, companies and organizations are constantly fighting for attention, where compromises are often made to enjoy the media’s favor. The knowledge analysis maps out whether the company’s benchmarks are recognized among the stakeholders where they create value and relevance. It generates clear guidelines for the forward-looking strategic communication for recognition and branding.