Good crisis communication is a strategic effort
Good crisis communication is about addressing the underlying causes of crises and the relationships that suffer damage in relation to management, business, and organization. It’s about focusing on the causes of the crisis and being able to analyze and implement the changes that are often necessary in the concrete handling of the crisis. And it’s about the ability to navigate professionally, effectively, and honestly in relation to all of the crisis stakeholders – employees, customers, and the media.
Crisis communication is therefore primarily crisis management and crisis leadership. It is a strategic effort – and not a communication tool that is brought out from the toolbox when a crisis hits the company, organization, or individual.