Substantia has many years of experience in media and message training and knows what it takes to deliver sharp messages. We have worked with, for and in collaboration with several leading Danish and international media and understand the levels of expectations when one needs to be accountable. We help large and small companies, train individuals and teams, and work with external and internal solutions and communication. We can do this because we have tried it ourselves. At Substantia, we have been hosts on TV, regularly appear in the media, have senior advisors who have worked with investigative journalism and critical interviews for years, have been editors of several Danish media outlets, and have journalists who have conducted hundreds of personal interviews themselves.
Greater impact with media training
Substantia trains and improves the top executive’s media skills so that you appear professional, credible, and confident in your presentation. It requires preparation and control over everything from language to tone of voice, and it is crucial to know how to engage your audience. When you complete media training, the goal is that you can:
- Maintain composure and calm during an interview
- Deliver your messages – even when you have limited time available
- Present yourself as the best version of yourself – even on the screen
- Feel confident when meeting with journalists or audiences
Who needs media training?
Media and message training are relevant for individuals and companies who need to communicate messages clearly and broadly in large organizations, such as large assembly meetings, video updates sent to hundreds of employees in different roles, individuals who need to be spokespersons and be accountable for messages and master techniques like “bridging” and key message framing, and finally for top executives and leaders who need to upgrade their personal impact.