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Who we are

Substantia is a communication agency that builds bridges. From strategy to solution – with a consistent focus on substance.

We contribute to positive changes by advising and assisting organizations and companies in developing communication and actions that promote real solutions to complex issues.

As communication professionals, we master language, design, and dialogue with the media and stakeholders. Value creation happens when we use these competencies to facilitate co-creation processes between actors, experts, and decision-makers, who (help) solve complex problems and generate clear results.

Our services operate within three spheres: corporate communication, branding and positioning, and campaigns, where we develop in-depth strategies, analyses, public affairs efforts, and work with transformation processes and crisis communication, focusing on advancing business goals and providing solutions to specific challenges.

From Strategy to Solution

The modern world is hectic. The most important decision-makers in companies and politics struggle to find time for even the most crucial matters. The media is there 24/7. There’s always a fire somewhere. But what about reflection? What about focusing on the solution that addresses the core challenge? Or the opportunities that are just within reach but not yet fully clear – how do we seize them?

Top executives are constantly making decisions about opportunities and mitigating risks, while politicians and civil servants must execute at a pace that makes it difficult to analyze the long-term impacts before the next problems arise. Insights are accused of being outdated before solutions even begin to take shape.

So, who thinks deeply, generates cross-disciplinary ideas – and how do we see the world’s great opportunities amidst all the crises?

Substantia builds bridges. From strategy to solution – and with a consistent focus on substance. We bring together different parties and expertise, shaping a path that none could find on their own. When the economic interests of businesses clash with the broader community, when the gears grind and don’t engage, we help to find common solutions.

We understand business operations, leaders’ decision-making spaces, organizational drivers, the logic of the media, and political processes in society. We come with deep experience from the industries we work in because we believe that we must understand the substance before we can contribute to real value creation. As communication professionals, we master language, design, and dialogue with the media and stakeholders – this is our core expertise. Value creation happens when we become the link between actors, experts, and decision-makers.

In a modern world, time and reflection are scarce resources. That’s why we are here. We have the time you’re missing. And we want to invest it in you, so we can create more winners, new pathways, and more value. Ideally, in a way that makes the world a slightly better place for those of us who desire a democratic, free, and sustainable future.

Competence in the team

Peter Goll

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Peter Goll
Peter Goll is Managing Director & Partner at Substantia. Peter has 25 years of experience as a communications advisor and 20 years of experience as a leader with commercial responsibility, including roles such as Communications Director at Copenhagen Airport.
Paulina Wata Rosenquist

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Paulina Wata Rosenquist
Paulina Wata Rosenquist is a partner and Director of Operations at Substantia. She has over 10 years of experience in the communications industry from both the private and public sectors – most recently as PR and Communications Manager for one of the country's major construction conglomerates.
Frank Laybourn

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Frank Laybourn
Frank Laybourn is Public Affairs director at Substantia. Frank has extensive experience with public affairs, communication and agenda setting in both Denmark, Europe, the Middle East, and Africa.
Simbada Fetic

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Simbada Fetic
Simbada Fetic is a Consultant at Substantia. She works with projects within strategy development, public relations, and branding. Simbada has a bachelor’s degree in Communication from the Danish School of Media & Journalism.
Mark Renouf

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Mark Renouf
Mark Renouf is an internationally experienced trusted advisor at Substantia, who assists with his expertise in-house. He contributes to building and protecting the reputation of organizations and handling the most challenging communication problems associated with this.
Jarl Christian Axel Hansen

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Jarl Christian Axel Hansen
Jarl Axel is the Design Advisor at Substantia. He is an award-winning designer & art director with 15 years of experience with creative communication, strategic concept development and execution across platforms.
Laura Bork Bjerregaard

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Laura Bork Bjerregaard
Laura is a Project Coordinator at Substantia, where she works on various projects related to positioning and PR.
Ida Hove Sørensen

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Ida Hove Sørensen
Ida Hove Sørensen works as a project coordinator at Substantia on various projects within areas such as PR and strategy.

Our international collaborations and memberships

Substantia is a part of FIPRA, an international network of independent firms that collaboratively address Public Affairs tasks on an international scale.

Furthermore, we have a close Nordic agency partnership with our Swedish partner, Hallvarsson & Halvarson, located in Stockholm, and our Norwegian partner First House in Oslo, which both are a part of our international network. Together we handle Nordic Public Affairs and PR assignments for our clients.

We work for a wide range of exciting clients both in Denmark and abroad – and it’s always about substance. About finding the right solutions using communication tools: analysis, strategy, and execution. We work in teams and with a dedication to clear processes that strengthen our deliveries, guide the customer safely, and ensure crucial results.

At Substantia, you’ll have the opportunity to tackle substantial projects from the start – always with a team behind you. We offer training programs and joint training sessions. And we’re a community with plenty of social activities. We’re not overly concerned about your education, but you have one, preferably from a university or higher education institution. What matters is that you focus on business, politics, or media. We’re not all the same and embrace diversity. It only requires space and respect.

We don’t have any vacant positions at the moment, but get in touch if you feel that we can offer each other something – contact@substantia.dk.

Values

01

This is how we aim - exclusively

We have sky-high ambitions. We insist on being the best. We reject mediocrity. We believe that substance is more important than form.

02

This is who we are - genuine

We act kindly and empathetically towards our clients, the surrounding community, and each other. We help where we can and never put ourselves at the front of the line.

03

This is how we work - driven

We proactively drive our projects. We drive the client’s projects – and we drive each other by actively stepping up. Always with a focus on making a real difference.

04

This is how we think – inquisitively

We are diligent, thorough, and curious. We listen. We investigate things in depth. We seek to understand the substance behind the challenge and the solution.

05

This is how we act – with sensitivity

We demonstrate flair and situational awareness – we seek solutions that possess aesthetic value and bring joy, inspire, and challenge. Our presence aligns with the given situation.

Working with us

We work for a wide range of exciting clients in both Denmark and abroad – and it’s always about substance. It’s about finding the right solutions with communication tools: analysis, strategy, and execution. We work in teams, with dedication to clear processes that strengthen our deliverables, guide the client securely, and ensure decisive results.

At Substantia, you will have the opportunity to take on serious projects from the start – but always with a team behind you. We offer training programs and group training sessions. And we are a community with plenty of social activities. We are not overly concerned with your education, but you have one, and it might be from a university or another higher education institution. What’s essential is that you are focused on business, politics, or media. We are not all the same and love diversity. It only requires space and respect.

Substantia Kommunikationsbureau pakhuset