The Old Irish Pub

The popular pub chain, Old Irish Pub, has been on an ambitious growth journey for several years. Today, it is the largest family-owned pub chain in Northern Europe, with more than 1,800 employees and 5 million visitors each year. Old Irish Pub approached Substantia when they were seeking a new investor to join them on their growth journey.

Substantia’s role was to support the sales process with risk assessments and mitigation, contingency planning, preparation of internal and external communication, conducting analyses, and proactive communication with the aim of highlighting the pub chain’s value for customers and investors – before, during, and after the sale. The work was carried out in close collaboration with Old Irish Pub’s management, board of directors, ownership group, and other external advisory teams.

In August 2023, Old Irish Pub entered a financial and strategic partnership with the investment company Standard Investment to further develop the pub chain’s appealing concept and accelerate its European expansion.

Old Irish Pub found the right partner and investor, and the news of the partnership was received positively by the public, suppliers, partners, and employees.