Zirq Solutions

Zirq Solutions, owned by Norsk Gjenvinning Norge, offers services that reduce the carbon footprint for customers who possess waste, providing them the opportunity to recover materials instead of extracting energy from the waste. NG Group is currently Norway’s largest provider of recycling and environmental services, and in the coming years, the company anticipates significant expansion of its activities in Europe. One of Norsk Gjenvinning Norge’s strategic goals is to achieve a stronger presence in the Danish, Swedish, and English markets.

Substantia has assisted with strategy for PA (Public Affairs) and PR (Public Relations) activities, including mapping key stakeholders and handling press and PR initiatives. Together with Zirq Solutions, we have developed a fundamental communication platform, including a core narrative, which can serve as the foundation for a strong positioning of Zirq in three arenas: the market, organization, and society, as well as a Thought Leader and a key player in the circular economy in Denmark.

Zirq Solutions has achieved a clear position through a communication platform with clear and strong messages, increased press coverage, and dialogue meetings with key stakeholders in the circular economy—impacting Zirq Solutions’ positioning in Denmark.